The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. It requires ‘a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.’ The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason.
Most original thinking isn’t even verbal. Notable Quote: “The creative process requires more than reason. The majority of these lessons from the golden age of Madison Avenue still ring true today, as the meditations and mantras in these pages speak to the fundamental components of advertising.įun Fact: This book was alluded to in Mad Men. Ogilvy shares stories from his own career in service of teaching readers how to get and keep clients, write persuasive copy, and couple words with powerful images. This book serves as a combination memoir and guidebook that reveals the inner workings of advertising. In this book, ad legend David Ogilvy shares reflections and advice on the ad industry. Confessions of an Advertising Man by David OgilvyĬonfessions of an Advertising Man is one of the bestselling advertising books of all time. Stuff your conscious mind with information, then unhook your rational thought process.” But your unconscious has to be well informed, or your idea will be irrelevant. This is true in art, in science and in advertising. Notable Quote: “Big ideas come from the unconscious. Ogilvy on Advertising is a must-read or must re-read for any aspiring adman. The result is timeless strategy that harnesses human psychology for the sake of an ad’s agenda. Although written half a century ago, the wisdom still holds up, because Ogilvy taps into the driving forces and principles at the heart of the practice.
Ogilvy is a legend in the advertising industry, often hailed as “The Father of Advertising.” In this insider guide, Ogilvy lays out the best approaches for running ad agencies, attracting clients, crafting campaigns that sell, and adjusting methods to fit the subject matter. Ogilvy on Advertising is one of the most essential books on advertising strategy. The books can also supplement business strategy guides.įrom classics to new releases, here is a list of ultra-useful books on the art of advertising. These guides are a type of business book and are similar to books on marketing. The purpose of these books is to help advertisers sell products more effectively and creatively. These works cover topics such as copywriting, client accounts, ad strategy, and advertising history. You found our list of top advertising books.Īdvertising books are guides that teach readers how to promote brands, events, and deals.
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